Winter Time Waffles

Temperatures are starting to cool and it’s time to layer up. You may not think it, but when it comes to layering, texture plays an important role. As you present layering options to customers, consider textured options like our Juniors and Young Men’s long sleeve thermals.

Because of their versatility and functionality, thermals are a popular winter garment. They’re lighter and more stylish than a sweatshirt, so they can be worn out as a base layer on a cool night. Because of its ability to withstand cold weather, it’s ideal as a base layer for outdoor winter sports (think collegiate ski clubs). It’s versatility and style factor make it a great piece of merchandise for bars and restaurants.

When pitching thermals to clients, get creative with decoration opportunities. 60/40 cotton/poly fabric makes it receptive to many decoration techniques including sublimation. Younger end-users don’t mind branded apparel, but err on the side of subtlety. Decoration on the shirt’s cuff, sleeve or hem is trending. Keep these in mind when pitching thermal options.